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Increasing demands for fireworks in US

Jul 05, 2021

Increasing demands for fireworks in US

By Target Language Translation Services | Updated: 2021-7-5 10:00

US fireworks

A leading US safety and trade association reported that firework imports from China are steadily growing in the United States.

According to The American Pyrotechnics Association, although there is a shortage of firework products in the US because of domestic supply chain problems, the total weight of fireworks sold in the country still hit a record 404.5 million pounds (183.5 million kilograms) last year, with nearly all of its backyard consumer fireworks and two-thirds of professional display products manufactured in China.

That figure shows an increase by 48 percent from the previous year and would also translate to each American using at least 1 pound of fireworks last year.

Julie L Heckman, executive director of APA, said the US experienced unprecedented sales and utilization of backyard consumer fireworks during the pandemic last year, with industry revenue nearly doubling from $1 billion to $1.9 billion.

"But approximately 30 percent of the consumer fireworks needed for this Independence Day either didn't make it out of China, are sitting on ocean vessels in the Pacific Ocean waiting to berth at the ports, or they've been sitting at the West Coast ports of Los Angeles and Long Beach for nine to 12 weeks waiting to be put on the rail of APA," said Heckman.

"That's a safety concern to us that hazardous material should not be sitting in at these ports for a lengthy period of time," she said. "And I know that the National Retail Federation also requested that the administration look into the supply chain disruptions, because all consumer goods are being impacted right now."

Due to the consumer fireworks deficiency and the massive increase in transportation related costs, the APA said consumers are likely to spend more when they  lay in  extensive stores of consumer fireworks for their backyard celebrations this Fourth of July.

Heckman also said the professional side of the industry is going to experience a summer of recovery after widespread cancellations last year, as people celebrate both the Fourth of July and the beginning of a post-pandemic era.

"I think we're going to exceed 2019 levels, but I don't think it will be as high as 2020," she said.

Solid quality

Fireworks is a popular consumer product and has narrowly avoided additional tariffs imposed on wide-ranging Chinese imports by the previous US administration.

Heckman had attended a June 2019 hearing to argue against the increased tariffs at the International Trade Commission in Washington. She said US companies have forged close ties with their Chinese partners to produce the "highest quality and safest" fireworks, and it would take 10 to 15 years if they were compelled to shift production elsewhere.

While July 4 is still the big day for the big bang, Americans keep to use fireworks all year round to celebrate festivals, special events and sporting traditions such as the Olympics and Super Bowl.

"China is the global supplier. They have done a phenomenal job in making quality safe goods that comply with US regulations," Heckman said. "It would be very difficult for our industry to shift away from that."

Heckman had been to China unnumbered times to talk with quality inspection officials and visit manufacturing sites in Liuyang of Hunan province, where she found the quality of the products "solid".

"The Chinese factories take great pride in producing these fireworks, not just for the US, but also for the global market," she said.

US fireworks

The American Fireworks Standards Laboratory is a third-party testing on US, which has technicians and laboratories based in China to maintain quality control and product testing.

In a report released by the US Consumer Product Safety Commission on Tuesday, the US reported a 50 percent increase in deaths and injuries in fireworks related incidents in 2020 as compared to the previous year.

"It's not the quality of the product. The vast majority of injuries and or fires occur due to the misuse of fireworks," Heckman said. "And I will say that the Consumer Product Safety Commission in their estimate of injuries, they do not factor in consumption, and consumption doubled. Therefore, the injury rate actually was quite nominal."

CPSC's Acting Chairman Robert Adler also warned that consumers should be more cautious when using fireworks.

"Consumers should enjoy professional fireworks displays from a distance and be extra vigilant when using consumer type fireworks," he said.

It's also undeniable that ecommerce localization is an indispensable part of the global marketing and handling of fireworks.

If you need ecommerce localization, please provide a few details on your translation project or need, and let us know how we can help. We'll respond quickly to provide a free quote!



This article is reprinted from China Daily.

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