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Transcreation services

Transcreation services

Transcreation is the process of adapting a message from one language to make it culturally appropriate for another audience. Rather than rigid, word-for-word translation, the goal of transcreation is to duplicate the intent, context, style and tone and emotion of the original in an entirely new text that's written specifically for a particular market. The term “transcreation” combines two words: “Translation,” the rendering of text in another language, and “creation,” the act of producing something new. This highly creative process is provided with the support of language professionals who are experts in the linguistic and cultural features of your target market, and is very familiar with your industry.

Target Language Translation Services offers full service certified transcreation or creative translation and multilingual copywriting services in over 215 languages for countless target cultures and locales. Our transcreation services enable you to convey your creative messages in a way that is relevant and engaging while staying true to your original brand concepts.

We work with you to get to the heart of your message and then recreate it in your target language(s). Beyond straight translations, our transcreations are developed with the cultural sensitivities of your target audience in mind and aim to convey the same tone, style, image and emotions of the original copy.Keep your original meaning and connect with your audience in your target languages. We help your brand look and feel the same in every locale while resonating within each target culture.

Advantages in working with us

Quality Assurance

Target Language Translation Services is the professional transcreation company in China and the United States because we have dedicated our efforts to deliver only accurate and creative solutions. We are proud to be a member of the ATA(American Translators Association) and our ISO9001-2005 certified transcreation services help you to ensure that nothing gets lost in translation.

Our promise is to never hinder your creative materials while helping you to improve their reach around the world..

In order to keep our services top quality, we keep in touch with innovations in the industry and keep up to date with the technology and software. This enables us to constantly improve and provide the best translations possible, all the while honing our abilities to localize all content to the region where it will be consumed. This is one of our main targets with each and every job: ensuring that your translated text not only reads well and holds the same tone as the original, but that it is geared towards the target audience – and we perform this task for every translation, from communications to advertising to legal documentation. We keep all translations in context and work hard to avoid any issues arising with miscommunication.

Our language transcreation services offer you the experience and professionalism that your marketing and promotional material require to maintain its creative input.

Professional Linguists

Our creative language professionals are ready to get to work at any time. Not only are they experts in the language and culture of your target market, but they're also familiar with your industry and drive every phase of the transcreation process:

• They analyze the content in the original language and the requirements of the transcreation.

• They determine the extent to which the original text and the text to be created differ from one another—in terms of language, culture and target group.

• They may compose a version or multiple versions of the text in the target language which has the same effect on the audience in the target market and trigger the same response as the original text in the original market.

• They get your feedback on these versions and decide on any revisions with you.

• They deliver the definitive version to you in the target language — one text that is optimally geared to your target group and the target market.

Our Certified Transcreation Process

Every transcreation we perform goes through a minimum of three different people—a linguists/transcreator, an editor and a proofreader—to give you the optimal adapted content.

Our transcreation team includes marketing professionals, subject matter experts, native language linguists and copywriters, all collaborating to deliver you the ultimate compelling and persuasive content.

Our Project Managers will match your project with native language subject matter experts who have undergone rigorous screening and have proven copy-writing experience.

Given the difference between an accurate translation and smooth marketing reading we build a full client review into our processes to allow your native language in-country teams to thoroughly examine and assess our transcreations.

Various Ttranscreation Services

When rendering hard facts in another language, you don’t need transcreation. A stock report, for instance, tells readers about the trend of a stock’s price and what’s been happening at the company to elicit such a trend. This material is factual, non-emotional: what you need is a linguist with specialized knowledge of your industry. That's very different from more evocative content, including:

We provide a full suite of transcreation services:

·         data sheets

·         posters

·         slogans

·         Global Brand Consulting

·         flyers

·         presentations

·         taglines

·         brochures

·         global branding

·         product names

·         campaigns

·         public relations

·         websites

·         copywriting

·         marketing collateral

·         radio/TV commercials

·         whitepapers

·         creative writing

·         advertisements and billboards

·         headlines

·         film and book titles

·         e-screens

·         banners

·         claims

·         special expressions

·         content which is trying to connect emotionally to users

·         blog content which is written in conversational format

·         content that asks or answers questions (e.g. for voice search)

·         Back Translation

·         Transcreation With Multiple Message Options

Learn more about Transcreation services

For more information about Transcreation Translation,

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