Why do small business need translation?

by Target Language Translation Services

- November 11 2021

Many small business owners closely keep an eye on their expenses and earnings, because they have limited capitalization and resources. They try to look for ways to make their business known by buying in the best services without paying over the odds.

In fact, even a small business has to cater to a multi-ethnic consumer base. It does not matter where the business is located as most areas have a diverse community. Therefore, in the business environment, the size of the company does not matter because the customers who patronize their shops speak various languages. Meanwhile, the internet has made it easier for businesses to offer their products or services to customers in foreign markets.

As soon as an owner accepts that his business is catering to multi-lingual customers, he’ll be able to realize that there is great value in having materials and consumer information, particularly his business website translated into a few major foreign languages.

Advantages of translation

Selling products and services in different languages offers several advantages to a small business.

Better market penetration

Translation helps grow the business. If information is available in different languages, it encourages customers who are not English speakers to patronize the shop and buy its products. This means that even small businesses can compete with other businesses that are bigger in size and resources, which is one of the major reasons why small businesses need translation services.

Improve sales

Providing information about services and products in the native language of the target audience will greatly boost sales. People buy from businesses that they trust, and one of the ways to build trust in a foreign market is by communicating through the language of the target customers.

Bridge the language gap

In the business scenario today, it is significant to think of bridging the language gap. Successfully breaking into a foreign market requires more than simply playing the price and quality game. It's necessary to speak to the audience in a language that they understand. And this is where translation comes in. Customers prefer brands that understand them. Therefore, strive to provide solutions to foreign customers in the context that they are used to. This may include using scenes or messages that they are familiar to in their culture or native language. The importance of translation should therefore not be undermined.

Be more competitive in markets

Relying on translation services providers to get messages out to the new prospects in other native languages, small businesses are able to receive additional revenue streams in international markets.

Translation does not only prepare businesses for international markets. For example, in the United States alone, the business competition is fierce. The number of immigrants who cannot speak English is still high. Many ethnic communities prefer to find stores and other businesses where they are able to converse in their own language.

Translation can help businesses compete better in both international and domestic markets, develop a new customer base and improve customer loyalty and patronage.

What should a small business owner do?

In order for translation to be a part of the marketing strategy of a small business, the owner must reverse his thinking. He should not think that translation is an added expense but rather as an investment for the growth of the company. When it comes to buying in language skills, this is particularly important, as the right translation company can make the difference between connecting positively with audiences that speak other languages and making a misstep that alienates those potential customers.

The next step is to find the right translation company to localize website and all written information. Aside from their credentials, look at the language pairings and specialist skills they offer. It's important to find a translation company that is comfortable working with, which means finding a company with a reputation for great customer service. It’s also vital to find a translation agency that has a strong focus on localization, which is the process of adapting a translation to suit the cultural, religious and moral expectations of the intended audience. As such, localization has the potential to have a major impact on engagement rates.

If the owner doesn’t have a huge budget, it doesn’t mean he can’t still use a professional translation service. Just be clear from the outset about what he has to spend. It’s also worth considering his future needs – if the translation work is going to be a regular, long-term arrangement and the volume is sufficient then he might find that discounts open up to him.

Target Language Translation is always ready to serve businesses, large and small. We work with more than 200 languages and we only hire human translators who are native speakers and located in various parts of the globe, waiting to serve you anytime you need translation services. For more about translation and other language services for businesses, get in touch with us anytime.

This article is reprinted from GMR Transcription, Studio. Congia and Comedes.

If there is a copyright, please inform us in time, we will delete it right the first time.