How to translate travel documents?

by Target Language Translation Services

- November 10 2021

Thanks to globalization and development in travel, more and more tourists are travelling abroad in recent decades. Presently people prefer to vacation not just in their own region but also in other states or countries. As people begin to travel more, they will come in contact with diverse languages, dialects, and cultures. Due to this, the travel and tourism industry is a global and multilingual sector nowadays. More and more travel agencies are collaborating with professional translation services to make a vacation experience better by translating travel brochures, maps, and guides, magazines, maps, and etc.

What is travel and tourism translation?

Translating documents to help tourists have a comfortable journey and a satisfying travel experience is called travel and tourism translation. Such documents include brochures, maps, tour leaflets, travel guides, books, itinerary schedules, etc. Among the many fields of translation, the tourism sector tests a translator’s versatility and expertise like no other. Texts produced for the tourist industry are often hybrids. They summarize useful information, implement various marketing techniques and exploit the irresistible charm of storytelling to attract potential customers.

The nature of travel and tourism translation

Travel documents such as travel brochures flow well, captivate their audience and are never boring. They are also very precise when it comes to providing technical information. In a word, they are perfect. As such, the challenges that come with translating travel guides involve being able to guarantee the same fluency and precision provided by the original author.

The reason for this high level of attention is the huge marketing potential of tourist texts. Incorrect tourism publications can convert into a bad and unsatisfying experience for the traveler, which will lead to a very adverse impact on the business and negatively impact the country or the region’s brand and image as a travel destination. It can also change the concerned region or country’s global perception of attractiveness, efficiency, and safety in the minds of tourists and businesses.

Who is it for?

The following sectors generally require professional travel and tourism translation:

Multinational companies

Travel and tourism agencies

Hotels, restaurants, and businesses that mainly target tourists

Tourism departments of countries and regions

Tourists and travelers

Online portals for tourism, including websites, social media pages, blogs, etc.

Expert translators are needed

The success of multilingual communication strategy all depends on the quality of translations. Done correctly, translation will help tourism business develop by reaching a wider audience from all over the world.

Therefore, a good translator in the tourism sector is needed. The qualities of an expert translator in the tourism sector include:

Have an understanding of the history, art, geography, and every other aspects incorporated in travel guides and texts.

Respect the tone of the original text, choosing words to convey a tone with a similar effect in the target language.

Proficiency with both the source and target languages and be well-versed with the vocabulary, nuances, and colloquialisms of the source and target language and cultures is crucial.

Must have knowledge of effective communication skills.

At Target Language Translation, we have over 10 years of experience in delivering quality translation services. Working with a large network of professional translators, we offer tourism translation services with experienced experts specializing in the field of travel and tourism. We provide accurate and affordable translations within a quick turnaround time in several languages, including English, Mandarin, Spanish, Arabic, and more. Meanwhile, our team consists of translators proficient in the native dialect of the source and target language, ensuring high-quality translations

Get in touch today to learn more about our tourism translation services.

This article is reprinted from Intertranslations, EUROTRAD and GMR Transcription.

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